Digital Service Promotion Results
SinoPac Securities launched the DAWHOTOU digital investment account on October 18, 2019, and the ratio of accounts opened online significantly increased. As of the end of 2021, over 80% of investors operated entirely online, and are able to open an account for Taiwan's stock market and overseas sub-brokerage at once. The simple and convenient account opening services improves customers' digital experience, and significantly contributes to share of voice, customer satisfaction, and operational efficiency.
SinoPac Securities digital service-related indicators
| Item | 2019(10/18~12/31) | 2020 | 2021 |
|---|---|---|---|
| Number of accounts opened online | 2,564 | 56,593 | 148,449 |
| Total number of accounts opened | 7,831 | 92,178 | 177,783 |
| Ratio of accounts opened online (Number of accounts opened online/Total number of accounts opened) |
33% | 61% | 84% |
| Ratio of electronic transactions % (Amount of electronic transactions/Total transaction amount that year) |
70.71% | 76.44% | 82% |